June 2016 – Present, Tallahassee, Florida
MARKETING INSIGHTS SPECIALIST
Oversee member loyalty survey program by monitoring Net Promoter Score along with other vitals. Produce videos for internal communication and training purposes and for external marketing tactics. Design print ads, web ads, outdoor billboards and signage, and brochures. Maintain website on Episerver CMS. Plan social media calendar and execute regular Facebook, LinkedIn, Twitter and Instagram management. Act as liaison from institution to other organizations involved in community business initiatives. Serve on the process improvement committee. Assist with events.
Awarded national CUNA Diamond Award for Power Forward Announcement Video
March 2013 – June 2016, Tallahassee, Florida
ADMINISTRATION AND HUMAN RESOURCES MANAGER (March 2014 – June 2016)
Oversee day-to-day business needs. Manage accounting and admin staff. Generate all regular and special billing. Serve as the lead administrator on the company sales, tracking and billing system. Execute employee intake and exit interviews. Interface with accounting and benefits vendors.
DIGITAL SERVICES MANAGER (March 2014 – December 2015)
Develop and manage the department responsible for executing company’s digital and ad service fulfillment services.
SOCIAL MEDIA/SYSTEMS MANAGEMENT SPECIALIST (March 2013 – March 2014)
Implement the social media strategy for the proprietary lifestyle and business publications. Promote content, events and announcements through current social media platforms available. Look to expand reach of company’s efforts by updating and expanding used applications. Draft content, create graphics, and produce videos for use on the company’s web and social media venues.
Map out workflow for internal systems used by sales, production, admin, events, and accounting departments. Optimize applications used by each department to more efficiently meet the needs of the stakeholders.
Onyx Creative Group, Inc.
March 2011 – March 2013, Tallahassee, Florida
COMMUNICATIONS MANAGER (August 2012 – March 2013)
Main contact for many of agency’s clients. Managed multiple accounts across a wide variety of industries. Oversaw execution of marketing and advertising materials, websites, product packaging, promotional items, and strategic plans. Developed site maps and coordinated content direction for client websites. Wrote creative briefs for web and design staff. Presented and pitched design concepts to clients. Trained clients on the use of content managed websites (Drupal and WordPress). Selected and worked with vendors to ensure finalized products meet client approval for acceptable prices. Shot still photography and videos. Directed and edited videos. Managed and supplied content for company’s and clients’ social media accounts.
PROJECT MANAGER (March 2011 – August 2012)
Project managed creation of marketing and advertising materials, websites, product packaging, promotional items, and strategic plans for several clients across a wide variety of industries.
October 2005 – February 2011, Tallahassee, Florida
PRODUCTION COORDINATOR (August 2007 – February 2011)
Tracked magazine advertisement process from sales to production to approval to billing. Worked as the data administrator for company database. Developed, wrote and designed training manuals for database use procedures. Acted as a communication hub for all departments including design, sales, editorial and accounting. Maintained a familiarity with all production procedures, schedules and priorities in order to act as backup to the production director. Supervised traffic department staff.
TRAFFIC COORDINATOR (October 2005 – August 2007)
Tracked all advertisement creation and submission for regional lifestyle magazines. Coordinated with sales representatives to ensure all advertisers were scheduled and billed correctly.
January 2001 – July 2005, Champaign, Illinois
Oversaw art production, desktop publishing, and multimedia creation for textbooks and other education materials. Was a liaison between major clients and the in-house and freelance production personnel. Maintained accurate production logs in company and client databases.
January 1999 – May 2000, Champaign, Illinois
Click to edit position descriptionWrote and edited reading passages, test questions and administration manuals for standardized state and district-level academic tests. Researched and verified accuracy of test content. Supervised scoring of tests using established rubrics. Analyzed data to validate produced materials.
January 1998 – May 1998, New York City, NY
EDITORIAL ASSISTANT INTERN
Received, filed and trafficked scripts and artwork from writers and artists. Communicated on behalf of editor with other departments, editors, freelance teams and licensing liaisons. Offered creative input to ongoing story lines.